Year by year, global food traceability market revenue is rising. The market is expected to generate $22.27 billion by 2025. Companies have turned to technological solutions to improve their logistics, enhance customer experience, build long-term customer relationships and improve profits. They’re set to improve trust and transparency with specialized traceability solutions at the cross-over of IoT and blockchain technologies. For example, Zest Labs makes it possible to track food freshness during its delivery, resulting in better food supply management and estimated food waste reduction of over 50%.
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