“Products become more at risk the longer they are away from harvesting,” says CEO Peter Mehring. Using IoT sensors inserted into pallets at harvest, the Zest Fresh system provides growers, shippers, and grocers with autonomous, end-to-end cold supply chain visibility. Combined with cloud-based predictive analytics and machine learning, the sensor-equipped pallets and corresponding database improve freshness management from field to store, says Mehring. It also improves traceability in regards to food safety.